Hey guys

Meet your
new Twitch

Extruded Twitch Logo

We rebranded Twitch with one single purpose.

Not to rebuild, but to lift up and celebrate every member of our community.

Download Brand Assets

Fun fact: Our new typography was named after Robert Moog, legendary inventor of the first commercial synthesizer.

Bringing
method to
our (beloved)
madness

Keeping Twitch Real

Logo, typography,
emotes, and purple.

Pokimane

Maxing our
expression

Expanded colors,
gradients and more.

Poki Poki Poki Poki Poki

a_seagull: have you guys seen the new twitch? :twitchunity:
LittleLike: hybrid awper HYPE :kreygasm:
PickWeapon: It has a nicer joystick than the Razers
gaules: My G402 still going strong to this day
tduartefps: g pro weighs less then the ec2 and its wifi
dpacheco: i wonder who designed this stuff :kappa:
RickAstley: never gonna give you up
nyancat: so many nice colors :curselit: :curselit:
dafran: tobjorn flipping burgers
lmityvi: more like John Wack :lul: :lul:
a_seagull: have you guys seen the new twitch? :twitchunity:
LittleLike: hybrid awper HYPE :kreygasm:
PickWeapon: It has a nicer joystick than the Razers
gaules: My G402 still going strong to this day
tduartefps: g pro weighs less then the ec2 and its wifi
dpacheco: i wonder who designed this stuff :kappa:
RickAstley: never gonna give you up
nyancat: so many nice colors :curselit: :curselit:
dafran: tobjorn flipping burgers
lmityvi: more like John Wack :lul: :lul:
a_seagull: have you guys seen the new twitch? :twitchunity:
LittleLike: hybrid awper HYPE :kreygasm:
PickWeapon: It has a nicer joystick than the Razers
gaules: My G402 still going strong to this day
tduartefps: g pro weighs less then the ec2 and its wifi
dpacheco: i wonder who designed this stuff :kappa:
RickAstley: never gonna give you up
nyancat: so many nice colors :curselit: :curselit:
dafran: tobjorn flipping burgers
lmityvi: more like John Wack :lul: :lul:

Bringing it
all together

From old vets to new fans
and everyone in between.

Glitch Glitch

Don't
believe
the hype

Keeping Glitch Logo Twitch real

Some things are sacred. Imagine a Twitch without purple... or emotes

No matter how much we evolve as a brand, our will to be different will never change. It’s who we are, and it’s best represented by our signature elements.

It was designed using the DNA of its predecessor, with bold, blocky letterforms that keep us strong but playful.

The extrusion, inspired by classic video games, represents our unshakeable gaming legacy.

Glitch Logo 2

And this?
This is our old
friend, Glitch.


Maybe you’ve seen it in our site, or tattooed on somebody’s arm.

Glitch Logo 2 Glitch is a shorthand way of saying 'Twitch'.
It represents the playful nature of Twitch and its Creators. And yes, it still looks great on pins.

Typography Typography Typography Typography

Meet Roobert, a mono-linear, geometric, sans serif font family that’s sleek, clean, and modern.

It was designed to celebrate Robert Arthur Moog, legendary inventor of the first commercial synthesizer :coolstorybob: We loved it so much we decided to adopt it.

Emotes Emotes Emotes Emotes

Some things are already perfect.

With chat, our community gave our beloved emotes purpose. Now they’re just part of our lexicon, so we’re using them more often and in more places.

Twitch Emote Twitch Emote Twitch Emote Twitch Emote Twitch Emote Twitch Emote Twitch Emote Twitch Emote Twitch Emote

It’s how we express stuff like laughter, sarcasm or surprise. Or dogs, cause of course.

Core Core Core Palette Core

There is no Twitch without purple. Period. It’s the only color weird enough to represent our creativity, wisdom, mystery, and magic. That’s why we love it, live it, and bleed it.

Purple is one of the rarest colors in the world because it exists in culture and art, but not in optics. It’s the perfect combination of blue (stable and structured) and red (vibrant and energetic).

Twitch Purple
#9146FF

RGB (145, 70, 255)
CMYK (65, 65, 0, 0)
HSB (264.32, 72.55, 100)

The new Twitch Purple is bolder and more vibrant to represent the energy and enthusiasm of our community.

Black
#000000

RGB (0, 0, 0)
CMYK (0, 0, 0, 100)
HSB (0, 0, 0)

Ice
#F0F0FF

RGB (240, 240, 255)
CMYK (4, 4, 0, 0)
HSB (240, 6, 100)

With Black and Ice joining the party, they complete our new core palette—our natural state of being.

Pokimane

Maxing our expression

Twitch is a dynamic, vibrant, evolving melting pot, and we need a design system to match.

Inspired by the energetic community that makes us who we are, we now have a whole bunch of colors designed to take self-expression to the next level.

Expanded Expanded Expanded Palette Expanded

Purple got us to where we are, but now it needs some reinforcements, so we’ve invited a few dozen new colors to the mix.

These shades are inspired by our community’s vibrancy and energy, and their names by the video games we all fell in love with.

Ice #f0f0ff
Jiggle #fab4ff
Worm #facdcd
Isabelle #feee85
Droid #befae1
Wipe-Out #00c8af
Smoke #d2d2e6
Widow #beaaff
Peach #fc6675
Pac #ffca5f
Mudkip #57bee6
Sonic #0014a5
Dragon #8205b4
Cuddle #fa1ed2
Bandit #ff6905
Lightning #fafa19
K.O. #beff00
Mega #00fafa
Nights #41145f
Osu #be0078
Red Alert #fa2828
Egg #00fa05
Legend #69ffc3
Zero #1e69ff

Gradients Gradients Gradients Gradients

One of our favorite extended palette uses, gradients show up in extrusions, photography, and more.

Alongside purple, our colors can blend, adapt, and change. They represent the collaborative relationship between Twitch and its creators, and, much like the relationship itself, they’re magical.

#9146FF

Twitch Purple

Extruded Glitch Logo Wipeout
Extruded Glitch Logo Jiggle
Extruded Glitch Logo Pac

#00C8AF

#FAB4FF

#FFCA5F

Wipeout

Jiggle

Pac

Pac Gradient In Situ
Jiggle Gradient In Situ
Wipeout Gradient In Situ

Creator Creator Creator Love Creator

Our not-so-secret ingredient is our community.

We’re at our best when they’re at their best, which is why this rebrand couldn’t be just about us, but about celebrating the community members that make Twitch, Twitch. For them we’ve created a very special product as vibrant and energetic as they are.

Bringing
method to
our (beloved)
madness

Twitch is a beautiful mess, and that’s a huge part of what we all love about it

But we’re here to help this community do what it does best, even better.

And that includes building a structured brand system that focuses their limitless creativity so they create even more—together

Bringing it all together

Twitch will always be a home for gamers, but the door is open and we want everyone to join in.

That’s why all elements have been designed to work together just as well in level 1 as in expanded universe, for old vets and for new fans, and everyone in between.

Press Press
Press Start Glitch Logo
Press

Play with all the elements to see them come to life.

SpacebarStart